Partnership request
Grand Central 2022-23
I am looking for a partner to work with me to get this business back on track
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We have a different business model compared to everyone else. We have been in places where no one else has been.
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We believe this brand can be successful in airports, road services, train stations and every big building in all the big cities.
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We would like to work with a partner with influence, to assist us with promotion and funding to get us into these places.
My Story
I had just quit my job, a steady 9-5er working for a government department. My uncle was quite unwell at the time and I decided to move to the UK and Worcester to look after him as I am a dual citizen
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When I arrived here I realised very quickly that there are no massage centres like what we have in Australia. The typical store would have between 4-6 seated massage stools out the front and between 4-6 rooms behind, and they’re all busy. It was a model that started in the early 2000s and it pretty much wiped out what was the conventional massage industry. It is so prolific in Australia, that in a typical shopping centre, there may be more massage centres than hairdressers. Every shopping centre has from one to seven massage businesses. In England - you’re lucky to have one, in ANY shopping centres. It’s an industry in Australia worth hundreds of millions done by several chains.
So why not start a chain by myself! Use the Australian model and improve on it. Hire properly trained therapists, lose the restrictive pricing models, and actually treat people with genuine issues. Offer someone the treatment they need and just pay by the minute. In essence, create a whole new industry.
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I determined that we would need a catchy name and decided to go with Minute Massage. It spells out perfectly what we do. I designed a catchy logo that would be memorable and would look like a brand bigger than what it actually was. Something that looks like a franchise already. Our mission statement is to provide “Convenient, Affordable and Focused Massage accessible to everyone”
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Then I got to wondering how do we get people to keep coming back, and also get them to spend more.
I noticed one day in a Nero’s Coffee how customers eagerly get their coffee card stamped, just so they could get their free coffee. I had an epiphany. What if we could tempt people into coming back with an equivalent to a coffee card. Offer them cheap massages, but only reward those that bought 10 minutes plus. For every 10 minute block, they get a stamp on their card. After 10 stamps, they get £10 off their treatment. This has been our leading way of getting people to come back for longer sessions, so many of our regulars started off with 5 minutes who are now getting 30 or 60 minute sessions.
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I then thought, we need to get this into a road service or better yet an airport. A road service would work great. Millions of daily motorists all driving, all aching. We can tempt them into road services with massage. And with our loyalty card, we incentivise people to get one and stamp them as they go road service to road service.
But in order for us to get into any of these places, I’d need to start up a home base. A base to operate from and train new staff. I needed to start trialling locations to see what works and what doesn’t. This is an altogether new industry, we are learning how this market works, the challenges we would face and the need to continually evolve and learn .
Contact
It would be amazing to hear from you if you are interested in learning more.
07709082186